Monthly Archives: March 2009

No room for ‘Greenwash’ in Advertising

No room for

Companies will face tougher tests when advertising their green credentials, under proposals released recently. The Committee of Advertising Practice, the industry’s self-regulator, proposes to expand the environmental and social responsibility sections of the broadcast advertising code, to “prevent marketers from exaggerating the environmental benefits of their products”. The clampdown on greenwashing is part of a … Read more…