Monthly Archives: October 2009

Climate Change – The Creative Brief

Climate by Numbers

It is said that “the journey of a thousand miles begins with a step”. Actually that isn’t entirely true. As storytellers know the journey of a thousand miles begins with a need to be a thousand miles away. A murder. A loved one a continent away. Or a job transfer. But anyway a human necessity … Read more…

Climate by Numbers

Climate by Numbers

Numbers are important in creating climates for change. Especially countdowns and the notion of approaching limits. For instance the Y2K bug meme persuaded governments and businesses to take urgent action because of a countdown to 00:00:00:2000. There was a common understanding that at this time, if urgent precautions were not taken, computer clocks resetting could … Read more…