Monthly Archives: January 2010

Happy New International Year of Biodiversity

Happy New International Year of Biodiversity

2010 has been declared the International Year of Biodiversity (IYB) by the United Nations. It was officially launched on January 10th in Berlin by Angela Merkel and UN Secretary-General Ban Ki-moon. The global campaign is being run by the Conventional on Biological Diversity (CBD) which was created after the Rio Earth Summit in 1992 to … Read more…

Green the scenesters: non-mainstream climate change communications

It’s a fact: Climate change communication can sometimes be dim and dull. Few communication campaigns succeed in reaching their targets, raising awareness and sparking off a reaction. Add to this that many campaigns are aiming at hitting an unidentified and obscure target known as “the people”. Defining your target, digging into its aspirations, motivations and … Read more…