Dax Lovegrove – Head of Business & Industry, WWF


As Head of Business and Industry Relations for the last 6 years, Dax manages WWF-UK’s business engagement strategy while identifying opportunities for converging business and environmental interests. This involves developing partnership approaches within a number of priority sectors, supporting WWF’s convening of various businesses and devising campaigns that challenge unsustainable practices. Dax also works with colleagues across WWF’s network in its international endeavours with business and industry.

“It’s important to celebrate initiatives that drive us towards a One Planet Future – a future in which the production and consumption of goods and services flourish within the Earth’s ecological limits.”


Before WWF, he worked in the private sector for ten years as a consultant in public relations (around CSR), internet, travel and personal finance industries and at various companies including American Express. He has studied for his Masters in Sustainable Development, which looked at the social and environmental impacts of world economic policies, disasters and development, participatory development, land management and NGO-business interactions.