As part of the international WWF network, WWF-UK addresses global threats to people and nature such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world’s natural resources. We do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend. WWF uses its practical experience, knowledge and credibility to create long-term solutions for the planet’s environment.


“It’s important to celebrate initiatives that drive us towards a One Planet Future – a future in which the production and consumption of goods and services flourish within the Earth’s ecological limits.”
Dax Lovegrove – Head of Business and Industry, WWF


Participate in a changing world: share your green innovation

WWF is on the look out for revolutionary business innovations that tackle climate change, restore natural resources and accelerate the transition to a green economy. Share your innovation at www.wwf.org.uk/innovation for your chance to be featured on the website and be the winner of our ‘WWF Green Game Changers‘ category.


WWF website