In 2010, the INTERNATIONAL GREEN AWARDS™ set out to recognise an individual with the undying zeal to champion sustainability with the inaugural ‘Lifetime Achievement Award’.
The INTERNATIONAL GREEN AWARDS™ ‘Lifetime Achievement Award’ recognises exemplary efforts in the practice of sustainability messages. Furthermore, the message itself needs to be creative enough to have engaged a large audience and promote a change towards more sustainable behaviour. This is an Award to recognise dedicated and committed efforts to making a positive difference in the way we live and treat our environment. This Award recognises an attempt to inspire leadership and innovation within society, business and government. In other words, the Award recipient would have demonstrated past accomplishments and forward thinking to advance the notions of sustainability in every possible way.
In the fifth year of its production, the INTERNATIONAL GREEN AWARDS™ opened the competition to worldwide participation – in a quest to truly find the most exciting sustainability campaigns. 2010 being recognised as the ‘International Year of Biodiversity’, it was imperative to purport a strong message of biodiversity and sustainability. Sir David Attenborough was perhaps the most ideal honouree of this award, pertinent to his creative use of broadcast media to generate interest in the natural world.
In 2011, the INTERNATIONAL GREEN AWARDS™ posthumously honoured Kenyan visionary,Prof. Wangari Maathai, founder of the revolutionary Green Belt Movement.