Tony Juniper -Sustainability Advisor and co-founder of the Robertsbridge Group

Tony Juniper

Tony Juniper is a well known environmental campaigner, writer and independent sustainability adviser. He works in a variety of roles. He is a Special Adviser to the Prince of Wales’ International Sustainability Unit and a Senior Associate with the Cambridge University Program for Sustainability Leadership, where he works as a member of the teaching faculty and is developing a new programme on natural capital and ecosystem services. Juniper advises several global companies on their sustainability strategies, he speaks and writes on environmental issues and contributes to several organisations through advisory panels and boards.

“The environment and how we choose to use it affects everyone, everywhere. Today mass marketing and communications exert great influence over huge numbers of people and are a key way of reaching individuals and policy makers and changing their outlook and approach to the environment. It is essential that this reach and influence is used responsibly. Green seems to be the new black and this mainstreaming of environmental issues is a real opportunity to enable more and more people to understand how they can influence their own world and make a change for the better. Communicating this is challenging and demands that creatives go beyond “green-wash” and use their expertise to create communications based on substance not spin. Winning an INTERNATIONAL GREEN AWARD will be great recognition for those who achieve this.”

Tony Juniper is the author of several books, including Spix’s Macaw (2002), How Many Light Bulbs Does It Take To Change A Planet?(2007) and Harmony (2010) – co-written with HRH The Prince of Wales and Ian Skelly. He began his career as an ornithologist, working with Birdlife International. From 1990 he worked at Friends of the Earth and was the organisation’s executive director from 2003-2008. He was also the Vice Chair of Friends of the Earth International from 2000-2008.

Tony Juniper