Hello Fragile World

Hello Fragile World

Well here I am blogging for the build up to the green awards. I feel like one of those journalists covering an event, maybe an olympics. I’ve just arrived and am watching people roll into town, fellow journalists, skiers, skaters, people involved in the opening night gala… Okay yes in twenty years’ time we’ll be hard pushed to find any ice, it’s going to be the antartic or nothing. But you catch my drift. So what’s up? Live Earth is on in a few days, I’ll be enjoying the show but also looking at the way that both brands (eg MSN) and NGOs (eg iCount, Climate Counts, the official book) are using the event to leverage their agendas. I’ll be sharing the presentations on green marketing I’ve been making recently; I tape recorded one of them so I should be able to put together a combined powerpoint and voice over show (although frankly it might be easier to wait for the book to come out, but I guess it might be interestiong for those who are putting together presentaations themselves). I’m going to share the roadmap from my book, which is a 3×3 grid of different types of green marekting approach. I’ll then be scouring recent case studies & launches and matching them up to this (or not – it’s such a fast moving area I seriously doubt its the last word). I’ll also blog about the production of the book which is a fascinating exercise in its own right; we’re aiming to set some new standards in sustainable publishing and there are already some very nifty ideas, over and above the core FSC approved stock & printing process. I’ll be reporting numerous developments in the build up to the actual awards; interviewing judges, sponsors, even caterers (the food last year was mega and all local, seasonal organic etc, from what i remember) and other interesting contributors to the event. But that’s just the plan and this is a blog so it will all change, hopefully, into a thriving if slightly obsessive conversation.

Please do check in and say hello in the comments. And give me some thoughts on what you’d like to see covered. I’m thinking I am going to use this as a sort of newsfeed ‘official’-ish place, whereas greenormal will continue to be the sketchpad where I develop thinking, for articles, presentations, projects & so on. It’s a rough split, we’ll see how it goes. Anyway I’d better go and post up tons of links through the green & brand strategy bloggosphere, otherwise this is going to be a prolonged exercise in talking to myself.

Posted by J Grant

Leave a Reply