This award is to recognise the best initiative which promotes the 4 R’s – Reduction, Reuse, Recycling , Recovery. A Cradle to Cradle initiative means implementing a holistic economic, industrial and social framework that seeks to create systems that are not just efficient, but essentially waste free. This could be for reductions in packaging or upcycling whereby waste materials or useless products are converted into new materials or products of better quality or a higher environmental value. The goal of upcycling is to prevent wasting potentially useful materials by making use of existing ones. Reducing the use of new raw materials can result in a reduction of energy usage, air pollution, water pollution and even greenhouse gas emissions. This category covers all recycling as well as reuse projects, services or initiatives.
- Approaches that aim to eliminate waste in the first instance, complemented with in-house recycling methods.
- Efforts to move towards a ‘cradle to cradle’ approach, with the aim to create new products out of ‘waste’.
- Examples of a reduction in the consumption of fresh raw materials.
- Salvaging certain materials from complex products in the waste stream.
- Sustainability approaches on a micro and macro scale, thus engaging each organisational level while keeping the overall sustainability vision in view.
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