Cheryl Campbell is executive director of UK-based non-profit tve. tve works with 50 Partners around the world to make and distribute films that inspire change. From climate change to gender, from loss of biodiversity to sustainability, tve films explore the big issues involved in the globalisation and environmental debate. tve films reach audiences in their millions, in many languages: via BBC World News, Aljazeera and MTV; via around 80 national and regional channels; by screenings for employees of big corporations; through mobile video units and community hall viewings, and through series and competitions targeted at the YouTube generation. tve was set up in 1984 by the United Nations Environment Programme, WWF and Central Television.
Cheryl read Classics and Egyptology at Selwyn College, Cambridge before training as a journalist on the Lancashire Evening Post in Preston. She then worked as a reporter and producer for BBC Radio before moving to regional television. In 1988 she joined the UK nationwide breakfast channel TV-am where she was a senior reporter for four years. In 1992 she moved to the overseas development agency, Christian Aid, where she developed and implemented a strategy to create mainstream media programming on debt, aid and trade issues first as Head of Public Communications and then as Head of the Broadcasting, Digital and Publishing Division.