Gabrielle Lovering is a designer, innovator, entrepreneur and all-round nature lover. She passionately believes that by understanding human behaviour, we can design a better world.
Gabrielle is the co-founder of Provoke, one of New Zealand’s leading digital agencies specialising in user centred design. Formed in 2001, the company quickly established a reputation for delivering award-winning digital solutions, carving out a commercial market for innovative experience design across challenging verticals including emergency services, communications, banking and business enterprise.
In 2006, Gabrielle moved to the UK and switched to the media industry for a role at BBC Worldwide. She currently heads up the Strategy, Digital, Global Brands and Marketing design team, working with emerging business teams to help develop consumer-facing products and marketing for web, social and mobile platforms.
In recent years, Gabrielle has been applying her experience to help anchor and navigate digital business strategy through our rapidly changing, socially-moderated world. Although an intimidating space for traditional businesses, she relishes the opportunity to experiment with product development, harnessing the insight and power provided by the behavioural patterns of a demanding global community.
Gabrielle studied Zoology and Design at university with a focus on Ecology, Animal Behaviour and Human Factors Design.