Peter Paul van de Wijs – Managing Director, Communications and Business Role Focus Area, World Business Council for Sustainable Development (WBCSD)

Peter Paul van de Wijs, WBCSD

Peter Paul van de Wijs is a communication professional with over 20 years of experience and is member of the Executive Team of the World Business Council for Sustainable Development. He is responsible for the overall communications and the coordination of the advocacy efforts of the council. In October 2010 he was also named the Managing Director for the Business Role Focus Area; one of the four major work areas of the Council. The Business Role Focus Area addresses the questions around the role of business versus that of other stakeholders in society when it comes to addressing questions around sustainability and resource challenges. Much of the work of this focus area is build around the Vision 2050; WBCSD’s attempt to understand the impact of a world population set to grow to 9 billion by 2050 and to define what business can and should do to deal with this change.


“When considering that there will be 33% more people living on this planet by 2050 and we are already using resources at an unsustainable rate, a potentially ugly picture emerges. Growth of population and consumption seem to inevitably lead to degradation in societies and the environment. However, the good news is that I do not believe that this is an inevitable case. WBCSD’s work on Vision 2050 and similar work by others has shown that – provided we ALL collaborate and take decisive action – a sustainable world is attainable for 9 billion people. Celebrating and showcasing the efforts of people and organizations that make a difference is an important element of the journey.”


Van de Wijs joined the WBCSD in June 2010. Prior to that he held various positions in communications, government affairs and issues management at The Dow Chemical Company between 1996 and 2010. Most recently he was leading the Global Water Strategy Team for Dow and was responsible for the management of various global heritage issues. In addition, he was responsible for Dow’s Issues Management work process and for developing approaches to work with adversaries and other external partners to develop mutual acceptable solutions to issues.


Van de Wijs holds a degree in Communications from the College for Economic and Management Studies in Eindhoven, the Netherlands and resides in Horgen and Geneva, Switzerland. Before joining Dow, Van de Wijs worked for several years as an account manager for various advertising and PR agencies in the Netherlands.


World Business Council for Sustainable Development