Holly has spent the past three decades as an active practitioner in the field of sustainability – linking the inherent values of biodiversity and ecosystem services to human livelihoods and well-being. She contributed to and supervised programmatic work on the international trade and use wild species of animals and plants; community-based conservation with local people in developing countries; strategic planning and programme implementation for the conservation of species and ecosystems and relevant policy on all these issues at all levels. She served as the elected Chair of the Species Survival Commission, the largest of six Commissions of the IUCN with over 7,500 conservation scientists and practitioners. Holly has lead many technical evaluations for the GEF, UNEP, IUCN, WWF and other NGOs and development agencies.
Since early 2010, Holly has brought to bear these many years of experience to work closely with PPR in the establishment of its new sustainability department, PPR HOME. As an integral part of PPR HOME’s initial development, Holly became Director and Special Advisor of Sustainability in Spring 2011 and has been responsible for the programme side of PPR HOME. One of the key pioneering brand initiatives that PPR HOME has supported has been the PUMA Environmental Profit & Loss account and Holly has been a member of the core team in its development.
Holly has been an active player in local, national and international policy forums including the Convention on International Trade in Endangered Species of Fauna and Flora (CITES) the Convention on Biological Diversity (CBD), and the UN Framework Convention on Climate Change (UNFCCC).
She has received many of conservation’s highest awards. An accomplished speaker and writer, she has a proven track record of deeply understanding the issues, thinking analytically and putting lessons from diverse realms into operational practice.