Giles is a founding partner and the CEO of Good Business, a strategy consultancy that helps businesses to be more successful, by being more sustainable. Since 1997, Good Business has advised some of the world’s leading companies, including Nike, the Coca-Cola Company, Telefónica, Microsoft, McDonald’s, Barclays, The Walt Disney Company, Relais & Châteaux, British Airways, KPMG, Fiat, E.ON and Kellogg’s.
In 2010, Giles set up the Sustainable Restaurant Association, a groundbreaking not-for-profit organisation supporting UK restaurants to become more sustainable – dubbed ‘the Michelin stars of Sustainability’ by The Sunday Times and now used by Harden’s Restaurant Guides to rank the sustainability of restaurants.
He also helped to set up and is co-Chairman of ‘We Are What We Do’, a social enterprise creating mass behaviour change, best-known for its groundbreaking I’m Not a Plastic Bag campaign, its best-selling book ‘Change the world for a fiver’, and Historypin – an online, user-generated platform of historical photos and personal recollections ‘pinned’ to GoogleMaps.
Giles plays an active role in the third sector, advising a number of social enterprises and charities. He is a Founding Director of the newly-established British ParaOrchestra, and is a Trustee of the Big Society Network, bringing together businesses, social ventures, charities and government to build a stronger society.