For the first decade of his life, Simon lived in New York. Upon moving to London when he was ten, Simon found himself at Eton where he spent two years. It was while studying in England that Simon met his future business partner Lucas White. At the age of 17, Simon was given the opportunity to become a foreign exchange broker and by the age of 24, Simon was running teams of senior brokers at Lehman Brothers.
Three years later, Simon left Lehman in 2005 with the belief that his connections, knowledge and persuasive personality could be used to make a better impact on the world. Reconnecting with longtime friend Lucas White, Simon presented his idea for Life water and raised enough money to launch the brand and its charity drop4drop.
Focused on Life water’s eco-friendly value proposition, Simon makes sure that his brand is packaged in fully recyclable material and remains locally sourced and consumed, a position he continues to firmly hold. To go a step further, Simon ensures Life water is carbon neutral through his dedication to investing in carbon credits.
Simon currently lives in Brighton. He strives to ensure the message of Life water is heard and clean water is delivered to those who need it most through drop4drop.
About Life water
Life water was established in 2005 with the purpose of providing a competitively priced ethical alternative in the bottled water market. The UK imports over a billion litres of water every year, wasting money and fuel to transport a resource which we have in abundance.
Life is bottled at our certified organic source in Pembrokeshire. The facility is powered by renewable electricity and bio-diesel. All recycling is done on site and carbon emissions are offset by planting broadleaf trees and shrubs in the catchment. We use the lightest weight plastic bottle on the market and our materials, from lid to label are 100% recyclable. In 2009 we also became Carbon Neutral to Kyoto Standards on all activities.
When consumers choose Life they also benefit someone much less fortunate than themselves. Every bottle of Life water sold funds the delivery of up to 1000 litres of clean drinking water to communities in the developing world through our independent charity, drop4drop. We have funded water projects in Kenya, India, Haiti, Zambia, Pakistan, Zimbabwe, Tanzania, Uganda, Nicaragua, Senegal and Cambodia.
First launched in Brighton, today Life is available nationwide. Consumers can find us at Waitrose, Planet Organic, The Royal Parks, The Royal Festival Hall and on Ocado.com. In early 2012, Life also released a limited edition bottle as part of a project with Face Britain, the UK’s largest collaborative art project for The Prince’s Foundation for Children & the Arts.
For further information on Life please visit www.life-water.co.uk