First Eastern Investment Group sponsors the 2nd Lifetime Achievement Award


International Green AwardsThe INTERNATIONAL GREEN AWARDS™, a global programme that recognises inspiring, innovative and creative approaches to sustainability, is pleased to announce First Eastern Investment Group as sponsor of the 2nd Lifetime Achievement Award. The Lifetime Achievement Award looks to recognise exemplary efforts in the practice of sustainability messages in an effort to engage large audiences and promote change towards more sustainable behaviour, with last year’s winner being Sir David Attenborough CBE.

In its 6th year, the Royal Society of Arts accredited environmental awards scheme looks to showcase those organisations which are demonstrating stellar best practice and setting the industry benchmark for sustainability that can inspire organisations, governments and citizens across geographic boundaries. The ‘Lifetime Achievement Award’ looks to recognise an individual who has made dedicated and committed efforts to making a positive difference in the way we live and treat our environment. In addition to using communication to effect change, this Award recognises an attempt to inspire leadership and innovation within society, business and government. In other words, the Award recipient will have demonstrated past accomplishments and forward thinking to advance the notions of sustainability in every possible way.

The First Eastern Investment Group, based in Hong Kong with additional offices in Shanghai, Beijing, Dubai and London, is one of China’s largest direct investment firms. A pioneer of private equity investments in China, this partnership truly illustrates the international nature of the awards. Founded by Victor Chu in 1988, currently a foundation board member of the World Economic Forum, First Eastern and its associates have invested into over 100 projects in China covering infrastructure, light industry, real-estate and financial services.

“At a time when the world’s population has reached 7 billion people, the issue of sustainability development is pivotal in the minds of policy makers worldwide.  “Creativity in sustainability” is the key to unlock many structural barriers in our daily environmental challenges.  We support the International Green Awards in recognising and promoting innovative and transformational approaches to sustainability.”    Victor Chu, Chairman, First Eastern Investment Group.

Find out who has won this year’s Lifetime Achievement Award which will be announced on Thursday the 24th of November 2011 at the Natural History Museum, London. Visit for further information and to book tickets for this years gala dinner.


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