International Green Awards™ announces WWF-UK as its exclusive NGO partner


The INTERNATIONAL GREEN AWARDS™, a global awards scheme committed to innovation in sustainability, is pleased to be aligned with WWF-UK as our exclusive NGO partner, in support of their efforts around greening business.


Innovative thinking and ideas can transform existing systems and processes, paving the way towards sustainability. Each year, the International Green Awards scour the globe in search for pioneering efforts that challenge current unsustainable strategies and offer game-changing solutions.


Dax Lovegrove, Head of Business and Industry for WWF-UK commented, “It’s important to celebrate innovations that drive us towards a One Planet Future – a future in which the production and consumption of goods and services flourish within the Earth’s ecological limits and support human well-being around the world.”


2011 marks 50 years of WWF’s commitment to conservation and innovation is a key factor in WWF’s approach to greening business, which underpins their alignment with the International Green Awards 2011. As part of their ‘Green Game Changers’ initiative, WWF encourages transformational change and disruptive innovation from the business community and are showcasing some of the best examples at .


WWF is convinced that the business community offers one of the most effective routes to finding sustainable solutions to the world’s pressing environmental and economic challenges.   More broadly, WWF works to support a greener globalised economy, smarter regulations, and better informed consumers and investors. We are optimistic that these endeavours will help societies prosper within the ecological limits of the planet as we work towards a future in which people and nature thrive.


As Ahmed Djoghlaf, Executive Secretary, Convention on Biological Diversity summed it up, “In the wake of the adoption of the 2020 Aichi Biodiversity targets which calls for the engagement of all stakeholders including the business community, it is an honour and a privilege to participate in the 2011 Green Awards.  I am impressed with the positive impact the Awards has in promoting and rewarding creativity and dedication.  Through example, the Awards is shaping future messages of sustainability and therefore creating the leaders of the green businesses of tomorrow.”


Accredited by the Royal Society of Arts’ Environmental Awards Accreditation Scheme, the awards programme is now in its sixth year. The Awards enlighten the world through showcasing the best in class examples of creativity in business, citizen and government initiatives leading to sustainable outcomes globally.


Stand up and be recognised and make a real difference to your sustainability journey. For more details visit



Editor’s notes:


We inspire innovation for sustainability by recognising people and organisations whose ideas are creating positive change. International Green Awards 2010 brought together more than 500 leaders from all sizes of companies, each with a similar goal— to learn how companies are adapting and innovating for sustainability. Take your place in history now!



Sir Crispin Tickell, Former President Royal Geographical Society. UK

David de Rothschild, Environmentalist & Explorer & ‘Plastiki’ Expedition Leader

Richard Reynolds, Manager, Supply Chain, Masdar City

Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity under the United Nations Environment Programme(UNEP).

Professor Jacqueline McGlade, Executive Director, European Environment Agency

Jane Davidson, Minister of the Environment, Welsh Assembly

Michelle Laug, Communications Officer, Green Cross International

Liu Jianqiang, Editor, China Dialogue

Marina Silva, Environmental Activist and Politician

Tim Smit, Founder, The Eden Project

Brendan May, UK Chairman, Rainforest Alliance

Aniol Esteban, Head of Environmental Economics, New Economics Foundation

Peter Paul van de Wijs, Managing Director, World Business Council for Sustainable Development (WBCSD)

Malini Mehra FRSA, Centre For Social Markets

Prof. Dr. Claudia Kemfert, Head of the Department, Institute of Economic Research

Bonnie Nixon, Executive Director, Sustainability Consortium, USA

Baroness Barbara Young, Chancellor of Cranfield University.

Vicki Buck, Entrepreneur and former Mayor of Christchurch

Lance Hosey, President & CEO, GREEN BLUE

Professor Malcolm McIntosh, Asia Pacific Centre for Sustainable Enterprise,Griffith University, Queensland

Julia Marton-Lefevre, Director General, IUCN (International Union for Conservation of Nature)


2011 Categories

Best International Green Awards Celebrity

Best Green International Business Award (Large/Multi-national)

Best Green International Business Award (Medium)

Best Green Entrepreneur Award (Start-up)

Best Sustainable Investment Award ( BRONZE Partner Emerald Knight)

Best Green Energy Efficiency Initiative Award

Best Green 4R’s Award (Reduction, Reuse, Recycling, Recovery)

Best Green New Product Innovation

Best Green Service Innovation Award

Best Green Conservation and Biodiversity Award

Best Green Water Stewardship Award

Best Green Collaborative Initiative Award

Best Green Technology Award (BRONZE Partner Danwood)

Best Green Intelligent Buildings Award

Best Green Public Sector Award

Best Green Educational Awareness and Sustainability Award

Best Green Not for Profit Organisation Award

Best Green Employee Engagement Award

Best Green Cross Platform Digital Media Solution Award

Best Green Advertising & PR Award

Best Green Audio-Visual Award

International Green Awards Grand Prix

Lifetime Achievement Award

For press enquiries contact The International Green Team
00 44 (0) 207 939 3958


About WWF UK

As part of the international WWF network, WWF-UK addresses global threats to people and nature such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world’s natural resources. We do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend. WWF uses its practical experience, knowledge and credibility to create long-term solutions for the planet’s environment.

About WWF Green Game Changers
WWF is on the look out for revolutionary business innovations that tackle climate change, restore natural resources and accelerate the transition to a green economy. Share your innovation at for your chance to be featured on the website and to win a ticket to WWF’s 50th anniversary gala.

Media Contact:

Dax Lovegrove

Head of Business & Industry Relations


Leave a Reply