Sir David Attenborough received the first Lifetime Achievement Award

Sir David Attenborough

The Awards honoured Sir David Attenborough with the inaugural Lifetime Achievement Award, for his commitment towards the cause of biodiversity presented by Sir Paul Judge President of the Chartered Institute of Marketing. Aside from the inspiration that is Sir David Attenborough, the night’s speakers gave an enlightening insight to an audience of sustainability, marketing and media professionals.
The 5th GREEN AWARDS culminated last night with a glittering, ‘green carpet’ event at the iconic Natural History Museum. BBC Radio 2 Radio Presenter Janey Lee Grace and designer Wayne Hemingway MBE hosted the ceremony and announced winners for all 16 categories and the 2010 Grand Prix.
Sir David Attenborough is Britain’s best loved naturalist, with more than 50 years of broadcast experience especially through the BBC Life series. By virtue of the Life series, he is well known and respected globally, and the world’s leading natural history programme maker. It would not be wrong to label him as the leading authority on nature and wildlife, and an inspiration to generations of documentary film makers. With a pan-global outlook towards biodiversity and sustainability, Sir David Attenborough is the best choice for the inaugural ‘Green Lifetime Achievement Award’ by the global GREEN AWARDS  2010.
The Rt Hon Chris Huhne Secretary of State for Energy and Climate Change from DECC (Department of Energy & Climate Change) was the first to give a rousing speech on the eve of his visit to Cancun recognising that the challenges presented by climate change were no longer just the remit of governments but businesses had a joint role to play in finding inspiring solutions.
This year, the GREEN AWARDS took a giant leap by inviting worldwide participation in all 16 categories. Entries were received from most parts of the globe, including China, India, Romania, United States, Denmark, Australia, South Korea and Sweden amongst others. In fact, after Great Britain, Romania and North America sent the maximum number of entries to the Green Awards 2010. The quality of work submitted made the judges’ task of choosing winners quite difficult. It was not only the high standard of the entries, but also the cultural and social variances between countries. The judging criterion was based on the pillars of creativity, sustainability and effectiveness.

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