Founded in 2010 in the national capital of India – Delhi, CauseBecause is a medium that brings together information and discussion on activities, initiatives and solutions in the causes, development and sustainability domain. It is a medium to facilitate communication and networking in this domain among the stakeholders of society – businesses, communities, social workers, individuals and governments – in other words, all of us.
CauseBecause intends to contribute to the understanding of the professional reality of NGOs as well as how diverse corporate groups align their corporate social responsibility (CSR) strategies with communities and their issues at large.
To be a knowledge hub in the development and sustainability domain, and enable conversations among businesses, community organizations and people as leaders and consumers – to facilitate a change that is real and valuable for lives on this planet.
CauseBecause readers are corporate strategists and decision makers, members of NGOs, policymakers in government and social workers, individuals and governments.
CauseBecause readers are also conscious consumers who are motivated by the desire to make the right choice for the world they live in. They are educated and aware individuals with an active interest in developments that impact the quality of life at present and will impact the quality of life in the future.
Organic traffic: Despite being a fresh entrant in the online space, CauseBecause, primarily due to its niche content, witnesses considerable traffic via search engines. Most of the organic visits on the site are unique.
Newsletter: The CauseBecause weekly newsletter is delivered to the inbox of a current count of over 150,000. The number is constantly increasing.
CauseBecause magazine – a 50-page, full-colour bimonthly magazine – will initially have an intended circulation of 40,000, with estimated readership in the range of 120,000 to 140,000. The points of circulation will be subscription as well as availability at stands at relevant places across India.