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The Grand Prix Award is chosen from individual category winners
O2: ‘Letterbox Challenge’
The first INTERNATIONAL GREEN AWARDS™ to reward business for communicating sustainability was a resounding success. The Guildhall in the heart of the City of London provided a historic backdrop to a packed house of senior industry professionals, journalists and the ‘Greeneratti’. O2 scooped the International Green Awards ‘Grand Prix’ which was presented by Ian Pearson MP Minister of State for Climate Change and the Environment.
The packaging entry from O2 summed up all that was best in the INTERNATIONAL GREEN AWARDS™. Here was a household name, a multinational corporation, showing a real commitment to sustainable practice. Their packaging had been redesigned to encourage customers who didn’t need a charger to opt out of receiving a new one when they upgraded their phone – this had a multiple knock-on effect, allowing phones to be posted through letter boxes (reducing courier deliveries), giving customers the option of having a tree planted in their name and offering a simple way to recycle their current phone. This wasn’t tokenism, or a worthy gesture with no real substance; it encouraged change not only from O2′s customers, but also from their competitors. In a very strong field, which the judges narrowed down to a final four of O2, Good Energy, Green Green Tea and Marks & Spencer, this entry stood out for it’s practicality, breadth of appeal and long term benefits. If other phone manufacturers in the UK adopted a similar practice, it might even be fair to say that the future’s bright – the future’s green!”
Marks & Spencer also scored a hat trick winning three categories including Best Integrated Campaign for their ‘Look behind the label’ campaign.
Other highlights of the evening included the opening address by Eric Falt, Director of Communications and Public Information from the United Nations Environment Programme, who gave a heartfelt speech on the issues and responsibilities facing the business community in relation to tackling climate change re-iterating the fact that Climate change is taking place today, not the day after tomorrow. This was followed by passionate speeches from both the Energy Saving Trust and Friends of the Earth.