Adventures on the Environmental Journey – Lancashire County Council, Blackpool Council, Global Renewables


Best Green Audiovisual Award


Background & Objective

To complement our established Environmental Education Service (which is provided by Lancashire County Council and Blackpool Council and developed and delivered by Global Renewables) they have produced an education resource aimed at 7 to 11year olds.
It includes three short films with challenges and downloadable activity resources and has been distributed to over 500 Lancashire primary schools.

 

The purpose of the films is to provide teachers with a valuable, fun and waste-free teaching resource that is accessible to everyone, will creatively encourage children to think about reducing, reusing and recycling and is produced in the most sustainable way.

 

Implementation


The films are part of a resource to engage 7 to 11year olds in exploring behaviour and attitudes towards waste and increase awareness that waste is a resource.
The films are designed to introduce, engage and enthuse the target audience using a light hearted mix of live action, animated backgrounds, straight presentation and storybook characters to bring the issues alive.

 

They were filmed in High Definition which enabled the best quality special effects to be achieved together with a quality image to be viewed on the classroom interactive whiteboard, either from the DVD or downloaded from the website.

 

Audience

The films’ primary audience is 7-11 year olds, both boys and girls of all abilities. This age group was selected as it is an age where key messages are better received, understood and implemented.

 

The films’ secondary audience is teaching staff who choose to use the resource. They had to make sure that adults would see the credibility in the films and their key messages whilst also remaining fun and engaging for the primary, younger audience.

 

The resource is designed to be used by school teaching staff in their classrooms. The films can be shown on interactive whiteboards by playing the DVD or downloaded from the website. A 30 second introductory film sets the scene. The resource is then designed to be used by teaching staff in a flexible way to meet the needs of their pupils and the key issues their school is focusing on. For example, of the 3Rs, the target audience has a better understanding of the concept of recycling. The teacher could start with this film, Recycle with Gold Earth.

 

Results

“Adventures” was launched and sent to Lancashire and Blackpool Councils’ primary and special schools in February 2009. The resource was designed as a teaching tool for teaching staff. It can be used flexibly and thus does not have a specific feedback or target mechanism. The pack does contain the education service’s email address and schools are invited to report their thoughts and results after undertaking the challenges.

 

The service’s outreach education officers have reported seeing the resource being used in schools either from evidence of classroom displays or verbal comments from teachers and pupils. Schools have been using the films in different ways, e.g. to introduce an Environmental Week, or as part of their lessons to deliver National Curriculum subjects.
Interviews with two schools have been conducted to date with the target audience of 7 – 11year olds, after seeing the films and doing the challenges. The comments demonstrate that the films appeal to, and engage, the target audience and achieve their aim of making pupils think about what they do, and how they could use resources more sustainably by reducing, reusing and recycling.

 

St Leonards Primary, Preston used the films to introduce their “3Rs fortnight” to the whole school. The 11 year old pupils watched “Reduce with Spaceship Earth” film and took up the zero waste packed lunch challenge. One pupil commented;

 

“We saw the film and we saw how much rubbish, if you were in a spaceship, how much rubbish you would have and how big piles it would be. So if you had a container (in your lunch box) and you just put it straight in without any packaging on, you won’t have that much rubbish.”

 

Another pupil stated “It’s definitely helped me not to use so much rubbish.”

 

Staff and pupils at the school commented that they had seen a big reduction in the amount of waste produced by packed lunches after seeing the film and doing the challenge.
Pupils frequently commented that they have told people at home about what they had learnt, “Yeah, I did, lots of stuff. Yeah, I didn’t help much but I’ve been doing more to help save the planet.”

 

Preliminary interviews indicate that pupils have been engaged by the films and motivated to take action.  “It helps us realise that we need to start [saving the planet]” A second pupil added “Yeah, like make a change. Yeah that video really helped, like, what we’re actually doing to the planet and how we can help.”

 

Budget

£51,740.35 (including design, artwork and print of 1,000 off 8/12 page booklet with 1,000 of DVDs and the launch).

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