Barbie thinks packaging is more important than the planet


Ken Dumps BarbieIt’s not all fun and games for Indonesia’s rainforests…

In a recent interview Ken learns of Barbie’s scandalous deforestation habit… she’s been wrapping herself in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction …

Barbie has a nasty secret – she is trashing rainforests in Indonesia, including areas that are home to some of the last tiger, orang-utans and elephants, just so she can wrap herself in pretty packaging.

Mattel, the manufacturer of Barbie, is feeding this nasty habit by using paper packaging for the world’s most famous toy from Indonesia’s most notorious rainforest destroyer Asia Pulp and Paper (APP).

Critical wildlife habitat and carbon-rich rainforests and peatlands are being wrecked for cheap, throw-away toy packaging.

Creating the future of play, shouldn’t mean no future for rainforests.

Long-term boyfriend Ken teamed up with Greenpeace to highlight Barbie’s alleged links to rainforest destruction by erecting a 100 square metre billboard in London’s Piccadilly Circus proclaiming: “Barbie, You’re Dumped. Girls That Threaten Furry Animals Make Me Sick.”

Greenpeace is targeting Barbie’s manufacturer, toy giant Mattel, after its own tests revealed that the £25 doll’s packaging is made from pulp from the Indonesian rainforests, home to a dwindling number of Sumatran tigers.

The pulp is produced by Asia Pulp and Paper (APP), a subsidiary of paper and palm oil giant Sinar Mas. APP has been dropped by a number of major retailers in recent years, including WalMart, Staples, Carrefour and Tesco, over concerns that its policies were contributing to the estimated one million hectares of Indonesian rainforest cleared each year.

Greenpeace forests campaigner Ian Duff said that Mattel could no longer ignore Barbie’s role in rainforest destruction.

“Barbie is trashing rainforests and pushing critically endangered wildlife, like tigers, towards extinction,” he said.

“Mattel must stop buying packaging from APP, a notorious rainforest destroyer which has been exposed many times for wrecking Indonesia’s rainforests to make throw-away packaging. Hopefully our guerrilla tactics will help save orangutans.”

APP responded by stating that its products meet the legal requirements for all countries, including Indonesia.

“It is our responsibility to adhere strictly with these laws, not to satisfy the unreasonable and groundless demands of a foreign-based NGO,” the firm said in a statement.

“We believe it’s irresponsible to play on the emotions of children and their parents to rehash old, discredited allegations in order to attack the industry of a developing nation.”


Originally published on Goumbook on 8 June 2011

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